Amazon Doesn’t Do Long-tail. Why Should You?

https://www.practicalecommerce.com/Amazon-Does-Not-Do-Long-tail-Why-Should-You

The idea of “endless aisle” and “long-tail” retail has gained much traction since the publication in 2005 of The Long Tail: Why the Future of Business is Selling Less of …

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12 New Social Media Tools for 2018

https://www.practicalecommerce.com/12-new-social-media-tools-for-2018

Improve your social media marketing this year with a slew of new tools. Create content to promote your brand, engage with customers, and track your success. Here is a list of new social media tools for 2018. There are tools to create infographics, stories, contests, and video and audio elements. There are also tools to communicate with customers, edit links on social media, and even purchase branded content from creators

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Ecommerce Product Releases: January 1, 2018

https://www.practicalecommerce.com/ecommerce-product-releases-january-1-2018

Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on shipping, one-click purchasing, analytics programs, and …

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4 Things to Check for Holiday Ecommerce Traffic

https://www.practicalecommerce.com/4-things-to-check-for-holiday-ecommerce-traffic

The holiday shopping season is here. Millions of consumers are looking for holiday deals. Preparing your marketing campaigns, such as social media ads and email promotions, is imperative. Beyond that, …

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Ecommerce in Nordic Region: Affluent Market, Appetite for Foreign Goods

https://www.practicalecommerce.com/ecommerce-nordic-region-affluent-market-appetite-foreign-goods

Scandinavia is an affluent market with an appetite for foreign goods. The Nordic region encompasses Denmark, Finland, Norway, and Sweden. Individually, each country may not seem to be an attractive cross-border opportunity for merchants. Combined, the population is just 26 million. However, Nordic ecommerce is primarily driven by foreign merchants that give consumers access to goods that they are otherwise unable to find in local physical stores

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