Low-cost Content Marketing for Fashion Merchants

https://www.practicalecommerce.com/low-cost-content-marketing-fashion-merchants

Content is an essential part of an overall marketing strategy for online merchants, including those in the fashion industry. But most smaller fashion retailers don’t typically have the budget for a professional content strategist. In this post, I’ll describe an affordable content marketing strategy that works for my clients, industry leaders, and me

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July 2018 Top 10: Our Most Popular Posts

https://www.practicalecommerce.com/july-2018-top-10-popular-posts

What follows are the most popular articles that we published in July 2018. Articles published earlier in the month are more likely to make the list than later ones.
58 Leading …

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Google Analytics: Dissecting Bounce Rates for Ecommerce

https://www.practicalecommerce.com/google-analytics-dissecting-bounce-rates-ecommerce

There are many metrics in Google Analytics. The bounce rate is among the most prominent, but it’s also among the most misunderstood. In this post, I will address the bounce …

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Instagram: The Ad Channel Your Parents Aren’t On (Yet)

https://www.practicalecommerce.com/instagram-the-ad-channel-your-parents-are-not-on-yet

It’s hard to believe Facebook is no longer the cool network. Instagram and Snapchat appeal to the younger crowd. The process for advertising on Instagram is the essentially the same as on Facebook.

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Search Console Is the Gateway to Google’s SEO Data

https://www.practicalecommerce.com/search-console-is-the-gateway-to-google-seo-data

Search Console is Google’s way of communicating with webmasters and search engine optimization professionals about the status of their site within its search results. If you want more information about your site’s natural search performance, Google gives it to you.

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How the Trade War Affects Ecommerce and the U.S. Economy

https://www.practicalecommerce.com/trade-war-affects-ecommerce-u-s-economy

On July 6 the United States placed tariffs on trading partners around the world. The European Union, Canada, China, and Mexico have all implemented retaliatory tariffs on American goods. These tariffs concentrate on agricultural and food and beverage products. The effect on U.S. ecommerce merchants varies

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